Sarah Palmer: Keys to Achieving More in Life and Career

We had the pleasure of interviewing Sarah Palmer, a badass woman entrepreneur who has been supporting our work to level the playing field for girls in sport and STEM for more than four years. We're so inspired by Sarah that we invited her to share a little wisdom from her journey with you.

So, who is Sarah Palmer?

Sarah is Co-Founder and former Creative Director of BRANWYN, the groundbreaking sustainable performance innerwear that's shaking up the active underwear industry. Sarah's extensive background in fashion and wellness helped her introduce a first-of-its-kind underwear made by active women for active women, using biodegradable merino wool. 

PLAG: How did sport prepare you for success in business? What specific skills did you gain and how do you use them in your role at BRANWYN? 

SP: Playing sports was perhaps one of the most impactful activities I did that prepared me for not only a robust career, but life in general. For context, I played three sports - one each season throughout middle school and high school, and I went on to play field hockey in college for one of the top DIII schools. Prior to that, I was a competitive gymnast for 13 years and dabbled in competitive horseback riding. Needless to say, sports were a huge part of my life and development as a child and young adult. 

As a start-up, BRANWYN requires a tremendous amount of time, energy and passion - much like many of the sports that I played. Especially in those first few years it required an immense amount of perseverance - picking ourselves up when we ran into supply chain issues, figuring out our marketing strategy, teamwork, doing jobs that we didn’t necessarily sign up for and working together to solve problems (more than I think any of us would like to admit!). But such is the nature of building a business from scratch.

PLAG: Briefly describe your experience with mentoring and how it impacted your life as an athlete. How have you benefited both personally and professionally from mentoring relationships? 

SP: Mentors for me came in the form of coaches. I was lucky enough to have the same coach in my respective sports throughout high school and college, so I was able to develop very deep and impactful relationships. There are two coaches in particular that stick out to me - my high school field hockey coach and my college coach. Both actually have a lot of similarities now that I think about it. They certainly shaped how I showed up on a team (which eventually translated to my professional life) and cultivated and nurtured my natural leadership skills and work ethic.  

Both personally and professionally, mentoring relationships have helped me get where I am today. Whether it’s perspective at one of life's many crossroads, an introduction, or knowledge about an area or subject matter that I’m not as well versed in, all of my mentors have helped me become who I am today.

PLAG: How do you think girls, in particular, can benefit from being a part of a sports team?

SP: One of the greatest benefits of being a part of a sports team is learning how to collaborate and work with others to reach a common goal. When I played field hockey in high school, we won our conference championship my junior year. However, it was our semi-final game that was the most memorable game of the season. It was an away game, at one of our rivals, on a field that we all struggled playing on (it had a lot more dirt than grass and lots of divots). It was a tie game at the end of regulation that went into not one, but two overtimes before we finally put the ball in the back of the cage. I remember that we were all exhausted, but you never would have guessed it. The entire team, including the people on the bench, were in it, giving it all they had. If one of us felt like we couldn’t run one more step we would look to someone else on the field for a moment of eye contact and an emphatic “You got this!” to give us an extra boost of energy.

I believe that’s what made that win so much sweeter than the rest - the feeling that we were all in it together from start to finish, that it wasn’t just one person that carried the team, but all of us. 

PLAG: What is the best advice you’ve received from a coach? How have you applied that advice in your career? 

SP: If we ever had a particularly tough game that didn’t go our way, my high school field hockey coach would always tell us, “You have the rest of the day to be bummed/sad/angry/disappointed etc., but after that it’s time to move on. We can’t dwell on the past, we can only learn from it and move forward.”

That advice has stuck with me for many years - so much so that I share it with my closest friends and family when they are stuck in a rut. I think a big part of life (career included) is our mental game and how we as individuals respond to what life, or work, throws our way.  It’s important to allow ourselves the time and space to process what we’re feeling, and then learn and grow from it. This is something that I passed down to my team during my time as a coach.  

I remember one season in particular - the team had endless potential and great chemistry. However, they kept getting tripped up on the field when they would make a mistake - it would have a snowball effect. I brought in my mom, an incredibly talented and multi-faceted woman, to teach them the same breathwork and visualization that she had taught my brother and me. We went on to make the finals, the first time in nearly a decade.

PLAG: At puberty, girls’ confidence plummets. A national survey revealed that 70% of girls feel paralyzed by the fear of failure during puberty. This fear is so intense that many girls opt out of important growth opportunities during this time, like taking on challenges and trying new things.

How has a growth mindset contributed to your success? Are there any lessons you learned from failure in sport? 

SP: Playing sports between middle school and high school definitely taught me how to not only deal with failure (as well as mistakes) in the moment, but learn from it after the fact. You don’t have time to dwell on a bad pass in the middle of a game, otherwise you just end up in your head and often end up playing worse. As an athlete, I had to learn how to shake things off, learn from my mistakes or a loss and make the necessary changes to improve for the next time. 

As I got older this skill set me up for success in the workplace. I was better equipped to handle failure on the job, or even setbacks that required a change in strategy, as well as receive and process constructive criticism. Out of the many positive impacts that playing sports has on people I think this is one of the most important ones. Especially for women. 

PLAG: What advice would you give to women who aspire to leave an impact in the world for the next generation?

SP: Lead from both your head and your heart. Embrace the concept of compassionate leadership and learn how to be both masculine (analytical, action-oriented, driven) and feminine (intuitive, creative, vulnerable) in your approach. Be the female leader that you want to see more of in the world. 

It’s also worth mentioning one of my favorite phrases that I often think about, which is, “When you empower women, you empower the world.” I genuinely believe that if we continue to empower women with access to education, capital, and opportunity — with no strings attached — then we will experience tremendous benefits across the board, with a massive trickle-down effect.


Want more of this? Follow Sarah online. 

On the ‘gram, you can find her @sarahrosesrp and @branwynofficial. On the web, visit Sarah at and

Because of Sarah and her co-founders Katie Sadle and Shawna Lauringson, BRANWYN exists to create a foundation of confidence upon which women athletes can perform their best and be the best version of themselves every. single. day. Because of them, we are.

NHL Street Festival

Get Your Hockey Game On!

Play Like a Girl and the Nashville Predators want to invite you and your family to join us for the NHL Street Festival presented by Enterprise on the plaza of Bridgestone Arena from 10am to 2pm on Saturday, February 26th.

This FREE, fun-filled street hockey event is intended for new hockey players ages 8-12 years old who want to learn how to play our favorite game. Participants receive 2 hockey sticks, a net and a ball to take home PLUS 2 tickets to the Stadium Series at Titans stadium the evening of February 26th as the Preds take on the Tampa Bay Lightning.

Tickets are limited so be sure to register early and get ready to play!


After you’re done playing, head over to Winter Park in the City of Nashville’s Walk of Fame Park for live musical performances, Predators fan activations, appearances by Nashville Predators alumni broadcasters and more - all to highlight the very best of SMASHVILLE.


FREE Tix to TSU Lady Tigers vs. Eastern Illinois

Get Your Basketball On with Play Like a Girl!

We've teamed up with Tennessee State University Women's Basketball to give you FREE game-day tickets this Saturday, February 19th. See the Lady Tigers take on the Eastern Illinois Panthers at Gentry Center.

RSVP before tickets are gone!

Meet + Mentor Memphis

“Own the Arena” Book Signing w/Katrina M. Adams

Advanced registration is REQUIRED. Space is limited.

Tennis champion Katrina M. Adams is encouraging girls in Memphis to reach their full potential through sports. Recently featured on Good Morning America, Adams, the first black woman and youngest person ever to hold the position of President and CEO of the United States Tennis Association (USTA), is partnering with USTA Southern Tennessee & Play Like a Girl to launch the “Meet + Mentor” program in Memphis.

Play Like a Girl’s Meet + Mentor program leverages the collective power of women athletes and leaders to inspire girls to use the skills they gain from sports to compete and lead in other areas off the playing field. The program takes many lessons from Adams’ best-selling book “Own the Arena: Getting Ahead, Making a Difference, and Succeeding as the Only One” which provides “a behind-the-scenes look at the leadership skills involved in hosting the U.S. Open, the largest and most lucrative sports event in the world—lessons that can be applied across business and to any life challenge” (

To kick off the Meet + Mentor program for girls in Memphis, which will launch this fall, USTA and Adams will host a book signing and networking event for girls ages 10-17 and their mothers .

Event Details

  • Sunday, May 16th at 4:00 PM
  • String ‘n Swing, 6100 Primacy Parkway Ste 115, Memphis TN
  • FREE to attend. Advanced registration is required. Space is limited.
  • Admission includes: FREE signed copy of “Own the Arena”, swag bag, and tennis equipment for girls ages 10-17 who register in advance, while supplies last. Parent or guardian must be present.
  • Light refreshments provided — first come, first served.

Important Information

  • Have your ticket QR code ready for scanning upon arrival.
  • Masks are required. Guests are expected to follow all recommended social distancing and Centers for Disease Control (CDC) guidelines.

Thank You to Our Partners

  • USTA Southern Tennessee
  • Memphis Tennessee Association
  • String ‘n Swing Tennis and Pickleball

For Additional Information

For more information, please call Kim Wilson at USTA Southern Tennessee at (615) 953-1694.

Sign up for our e-newsletter to stay informed about upcoming events and activities. Visit for regular updates.

Junior Girls Clinic

Play Like a Girl On the Green will feature a special opportunity for girls to work on the fundamentals of putting and green reading, chipping, pitching and full swing at the LPGA*USGA Girls Golf Experience at Middle Tennessee’s premier golf course The Grove. 

This clinic is geared towards girls ages 8-14 with little or no prior golf experience. Swag, social time and FUN -- guaranteed! Register today at Space is limited.

Open to middle school girls (grades 5-8) in the Metro Nashville area. No prior golf experience required.

Cost: FREE. Includes a breakfast box, swag and more!


On the Green: Golf 101

Play Like a Girl is teaming up with Ellevate Nashville to host “On the Green: Golf 101,” a virtual clinic for women and girls. 

The event will cover basic introductory topics like how the game is played, how to read and use a scorecard, terms used on the course, and basic fundamentals of the swing. Most importantly, the audience will learn about the history of women in the sport, and will hear from women who’ve leveraged golf for career success. 

The women in the room won’t be competing for a trophy per se but will return to their workplaces where the competition for advancement takes place every day. Our goal is that attendees will be inspired to take a swing at golf for themselves. 

Disney+ BIG SHOT Sneak Peek

Join ESPN and the Women’s Sports Foundation for an exclusive sneak peek at the new Disney+ series BIG SHOT.


  • On Thursday, April 1 at 7:30p ETjoin us for an exclusive evening with the cast of BIG SHOT. The conversation will feature young stars of the show, along with student-athletes from our very own community partner organizations! ESPN analyst Elle Duncan will moderate the discussion. This FREE virtual event is open to girls and their families.
  • The sneak peek…a few days prior to the event, you will have an opportunity to screen three episodes of BIG SHOT in the comfort of your own home. Then, you will have a chance to submit questions to the cast and guest panelists.

REGISTER HERE by March 25th

    • Deadline to register – Thursday, March 25 at 8p ET / 5 pm PT
    • You must be 14 years of age or older to complete the registration form (but can be any age to attend).

About Big Shot

Set in the competitive world of youth sports, “Big Shot” is a Disney+ Original Series premiering April 16. After getting ousted from the NCAA, a men’s basketball coach is given a chance for redemption with a coaching position at an elite private high school. He soon learns that the teenage players require empathy and vulnerability — foreign concepts for the stoic Coach Marvyn Korn. By learning how to connect with his players, Marvyn starts to grow into the person he’s always hoped to be. The girls learn to take themselves more seriously, finding their footing both on and off the court.

Girl Power Summit

“Her Time to Shine” presented by The Power of Girls & the Jr. NBA is a four-day virtual Girl Power Summit for girls ages 11-16. The summit is designed to provide girls with tools and resources to help them become more self-aware, confident and well-rounded leaders through a series of panel discussions and interactive sessions. Girls will hear from and engage with an array of women executives, WNBA talent, influencers, professionals, and civic leaders.

This virtual summit tips off Thursday, February 18 and runs through Sunday, February 21.


PREDS Girls Hockey

The new Preds FREE Girls Hockey program will be broken down into two distinct demographics: new players and continuing players. In the winter/spring of 2021, we will relaunch the program with a renewed focus on first-time players, the Preds Girls Hockey Development Program.  The curriculum will focus on the learn to skate and learn to play development models to build a strong skating foundation and help overall development. Players will be split into two age groups named for the most decorated captains in United States national team history: Granato  (ages 4-10) and Duggan (ages 11-17). Each division will have 30 players. 

This is the first program created under the Predators commitment to growing girls hockey, in association with the NHL and NHLPA Industry Growth Fund grant.  

Preds Girls Hockey Development Program: 12-week development program 

Weeks 1-4: Learn to Skate 

  • The first four weeks will focus largely on the skating technique. It is important to teach the fundamentals of skating for improved overall development. 

Weeks 5-12: Learn to Play 

  • At week 5, players will start to focus on the Learn to Play model of the program. Hockey skills will be introduced at a quicker pace since skating fundamentals have already be covered in the previous weeks.

Sign Up HERE

Office Hours with Alma Angeles

Alma Angeles

Marketing Consultant

Self Employed


"El que no grita, no lo escuchan," which translates to "S/he who doesn't speak up, doesn't get heard."

Alma Angeles works in partnerships, marketing and brand strategy in the sports and entertainment industry. Early in life, Alma discovered that she liked talking (a lot), making new friends and all things sports. She would later connect these passions to her career.

Being a first generation American born to Mexican parents, a first generation college attendee and graduate, and eldest grandchild from both sides of the family, Alma bears immense responsibility for her family. Similarly in her work, she aims to set a good example and be a resource to others.


5 Things She Can’t Live Without

Vacuum: I'm a clean freak and this is MY form of HITT and meditation all in one. (It goes well beyond vacuuming! Check out @gocleanco on Instagram.)

Pictures: I have a horrible memory. I want to capture it all! I use an iPhone but also carry my old Google phone — it has a much better camera.

Hoop Earrings: The one thing that gets me out of my funk. My hoop earrings bring my sassy, cute self back. I looooovvveee gold.

To-Do List: Feeds my need for organization and control. Lists bring calm to chaos. And I even have specific pens and notebooks I use.

Los Angeles Dodgers: Baseball is a staple in my family. This team means more than sport to me. I heart Fernando Valenzuela and Vinny Scully.