Play Like a Girl presents ‘Potential Realized: A Mission with Impact’
Happy New Year -- 2020!
Turning the page on the past decade coincides with a page turning for Play Like a Girl. To kick off 2020, we are celebrating and telling the stories of girls from our programs, introducing a new(ish) website and expanding our partnerships and programming.
Having recently celebrated 15 years since our founding, we know what each new year represents. This year, in particular, is the culmination of a lot of hard work, strategic decisions and deep commitments. Our 2020 campaign is the result of months spent working to articulate what Play Like a Girl is all about, where we want to go and how we can best serve our girls into the future.
We are determined to focus on our mission and keep the girls we serve at the forefront of everything we do. How? We have laid out our vision for 2020 in two simple yet powerful words: Potential Realized.
For every project we take on — whether it’s summer camp, our annual conference, industry field trips and behind-the-scenes tours, lunchtime mentoring at local schools or social media campaigns — we do it all to help our girls recognize and reach their limitless potential.
Our evolved brand and strategic direction represent this vision. That’s why we decided to focus on the stories of phenomenal young women with “Potential Realized: A Mission with Impact” to kick off the new year. The new campaign conveys the idea of growth, of real progress. Our new website is designed to be a welcoming, informative space. A place for you to learn more about our team, our work and how exactly we’re making good on our promise to champion equality and economic opportunity for all girls. We hope you return often for insights and information.
Our founder and CEO Dr. Kim and her assistant Hannah pored through applications from past program participants to pick five young women who deserve the spotlight. The resulting profiles tell the stories of young women who have themselves evolved since joining their very first Play Like a Girl program or event.
These young women are middle school students who love sports, young women who fail as often as they succeed because they’ve learned to view failure as necessary. These are stories of young women who are changing the game on and off the field of play. These are young women with crazy dreams about their futures in this big, bold world and crazier beliefs about their abilities to change that big, bold world. These young women are shaping their communities and, in their own way, altering life for every girl everywhere. Theirs are stories which deserve to be told.
Meet all of our Potential Realized honorees--our 2020 student ambassadors. And share their profiles on Twitter with the hashtag #PotentialRealized.
Follow #PotentialRealized on Facebook, Instagram and Twitter.
A Fresh, New Website with You in Mind
We are proud to announce the launch of the newly redesigned Play Like a Girl website, iplaylikeagirl.org. This redesigned site offers quick and easy access to essential information and features while offering a more comprehensive understanding of Play Like a Girl’s mission and program offerings. The website also offers updated information on news and press releases, participant testimonials, board member profiles and volunteer opportunities. Updated blog posts will include topics centered around health, confidence and leadership, as well as key industry highlights and news in the STEM (science, tech, engineering, math) and sports fields.
The primary objectives of our site development effort were focused on aesthetics, simplifying our content, increasing the visibility of our programs and improving the user experience. The new website has a clean uncluttered design, improved functionality and enhanced rich content focused on the organization’s mission to harness the natural properties of sport to propel young women into male-dominated careers at the intersection of STEM and sports. The new design also allows for streamlined menus, clear navigation and a responsive layout for all platforms.
“We are excited about our new website launch and the robust information it provides for participants, donors, partners, volunteers and media to better understand Play Like a Girl’s mission,” said Dr. Kimberly Clay, CEO of Play Like a Girl. “We believe that this new site will allow our visitors to have a very informative experience as we continue to grow and increase our online presence.”
In addition to the updated design and layout, the following new content and functions have been implemented in the new site:
- Locations — It's easier than ever to find a Club, Camp or other Play Like a Girl program or event on our new locations page. To join a club, simply contact the Club coach at the email provided. Or, start a Club or host a Camp for girls in your community by clicking the respective button from the bottom of the page.
- Get Inspired — Become an advocate for the power of STEM and sports to help girls reach their full potential by sharing your own stories and experiences participating in or coaching a Club, hosting a Camp or volunteering with a program or event. Our new blog highlights your stories from the field in new ways, bringing your stories closer to donors and inspiring others to stay in the game just like you.
- Fundraise — The key business challenge for us right now is more repeatable, sustainable revenue so we've included new ways to genuinely engage with supporters to raise funds, increase awareness and reach new donors, especially focused on creating campaigns that encourage you to ask your friends and relatives to donate to Play Like a Girl.
- Quick Links — While on any given page, you can now access the following key links from the footer or bottom of the page: Get Involved, Read Our Blog, Meet Our Team, Partner with Us, Press, Financials, Contact Us, Speaker Requests and Get Our Emails.
The new website will be updated on a regular basis with news of event announcements, program activity, corporate milestones, blog articles and press releases. Additional features including an online store and resource center on the backend for Club coaches and Camp hosts will be added over the course of several weeks.
Please explore the website and sign up for direct emails from us by adding your email address to the newsletter subscription box anywhere on the site. Your feedback is very important to us as we strive to develop a website that is valuable to you. Submit any questions, comments and concerns to us at www.iplaylikeagirl.org/contact-us/.
A special thanks to web developer and designer Georges Etienne of 84studios.net and the Huckleberry Designs and Social Cake teams for participating in the redesign process.