A one-day activation that created lasting impact for girls—and unforgettable purpose for employees.
At Amazon, community impact is more than a goal—it’s part of the company’s DNA. That’s why Amazon partnered with Play Like a Girl and the Seattle Seahawks to host Tech Touchdown, a transformative field day for middle school girls. The goal: inspire confidence and curiosity in STEM while giving employees a chance to lead and mentor.
Through this one-of-a-kind event, Amazon employees became mentors, role models, and champions of equity in tech—helping 87 girls see what’s possible for their future.
Key Features
- STEM stations hosted by Amazon technologists
- Pro-led flag football drills with Seahawks players
- Flash mentoring and sideline chats with Amazon women in STEM
- Captured content and success stories to share internally and externally
The Results
87
girls participated in Seattle
100%
of volunteers reported increased connection to Amazon’s mission
95%
of girls left more confident about careers in tech
High social and brand visibility across platforms
Join Us in Building the Future
Let’s inspire girls. Let’s activate employees. Let’s change the game—together.
